BAYEDE! translated from Zulu means “Hail the King!”, the salute that was used to greet the great King Shaka, and the late King Goodwill Zwelithini.
All Bayede! Royal Wine & Spirit products have the official Zulu Royal Warrant, the Royal Coat of Arms, and the legend ‘By Appointment’ on all their products. It is the first and only “Royal Signature” and “By Appointment To” trademark for the African continent, which reflects Royalty, history, culture and quality. Bead-work is added to all products and creates sustainable work for Women in Rural areas to many an only source of income. The aim of our project is for South Africans as a nation to join hands, exchange expertise, put people to work and produce unique goods as a result.
Through Joint Venture agreements and license agreements the Bayede! Royal wine ranges were developed with selected South African producers.